Building Arizona’s Future Together: Sonora West Development Partners with KTAR News

October 2, 2025

Sonora West Development is proud to announce its partnership with KTAR News, Arizona’s leading news station. This collaboration brings together two trusted Arizona brands—one known for building exceptional homes, the other for delivering trusted news and community stories.

Why It Matters

The partnership amplifies Sonora West’s story to a broader audience, reinforcing its reputation as Arizona’s premier custom home builder. KTAR’s coverage highlights the innovation, design excellence, and community impact of Sonora West’s projects.

Spotlight on “Serene”

One of the featured communities is Serene in North Scottsdale, a collection of 21 semi-custom luxury homes starting at $2.5 million. Designed by Swaback Architects and Est Interiors, Serene reflects the pinnacle of desert luxury living. The KTAR collaboration helps bring this vision to life for prospective buyers and the broader Arizona community. Take a little behind the scenes look at Sonora West’s developments and people driving its success: https://www.youtube.com/watch?v=Zwg_iqwJXNI

Quote from Leadership

“Partnering with KTAR News gives us the opportunity to share what truly drives us. We don’t just build homes - we craft spaces where life happens. It’s more than construction; it’s collaboration, creativity and care.” — Scott Pfeiffer, President, Sonora West Development. A message from Scott: https://youtu.be/XR-YsSmLSeo

Conclusion

This partnership marks a significant milestone for Sonora West Development, showcasing its commitment to excellence and community engagement. Stay tuned for more updates and explore the featured videos to learn more about our vision and projects.